The Way To Connect With Direct Selling Industry

The Way To Connect With Direct Selling Industry

After Months Of Impressive Gains, The Dsca: Direct Selling Stocks Index Drops 7.4%

In July 2021, the Direct Selling Capital Advisors Direct Selling Index (DSCI) fell 7.4%, lagging the Dow Jones Industrial Average (DJIA), which rose 1.3 percent. The Beachbody Company, Inc. (NYSE: BODY); Betterware de Mexico, S.A.B. de C.V.’s (NASDAQ: BWMX); Tupperware Brands Corporation (NYSE: TUP); NewAge, Inc. (NASDAQ: NBEV); and Tupperware Brands Corporation (NYSE: TUP) all had a declining performance. In July, Educational Development Corporation (NASDAQ: EDUC) and Sharing Services Global Corporation (OTC: SHRG) both dropped more than 10%. The only direct selling stock in the index to gain a double-digit percentage was LifeVantage Corporation (NASDAQ: LFVN). During the month, 12 of the 17 equities in the DSCI lost value.

Even after accounting for these losses, the DSCI has gained a total of 99.6 percent since it began monitoring equities on March 1, 2020. During the same period, the DJIA gained just 35.9%. The DSCI has gained 26.3 percent this year, surpassing the DJIA’s 14.2 percent gain.

This latest drop balances out some of the large gains seen in May (18.4%) and June (2.2%).
Many of the Large Cap equities in the tracking set have recorded strong increases in the second quarter. The revenue increase of the seven large size businesses was 42.3 percent year over year. EXPI was the fastest-growing company in the group, growing by 183 percent, while Medifast grew by 79 percent.

“The picture for the rest of the year is a little hazy,” said Stuart Johnson, CEO of Direct Selling Capital Advisors. “With COVID-19’s return, things have become more difficult to anticipate. Based on ability over the previous 17 months, we believe the sector is now well equipped and prepared to handle any subsequent business disruptions, but we don’t know if the impact on consumer behavior will be comparable. Regardless, we predict record domestic direct selling revenue in 2021, and our long-term view for the industry is quite positive.”

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