François Renard has been named as the new chief marketing officer of Amway, entrepreneur-led health, and wellness firm. Renard will report to Chief Executive Officer Milind Pant.
Renard comes to Amway from Renault Group, where he was the worldwide chief marketing officer.
Renard’s responsibilities include:
• Creating brands, products, and digital experiences that encourage new consumers to try Amway goods inspire loyalty and enable Amway Business Owners (ABOs) to establish customer connections and generate sustainable growth throughout Amway’s portfolio of brands.
• Leading a worldwide team devoted to customizing customer experiences across the web, mobile, and social media.
Renard oversaw a worldwide marketing and consumer insights team responsible for digital transformation, brand positioning, and segmentation strategies at Renault Group as a global chief marketing officer. Renard also chaired an executive group charged with redefining and transforming the company’s mission, which was based on innovation and sustainability.
Renard began his marketing career in Europe with Unilever’s care business as a senior brand manager. Before embarking on regional and global marketing leadership responsibilities, he established himself as a leader in the food, beverage, nutrition, and hair care categories at Unilever Vietnam and Unilever China. Renard was hired chief executive officer of Unilever’s luxury cosmetics brand Kate Somerville in 2016.
“We are pleased to have François join the Amway Global Leadership Team because he is a passionate, dynamic, digital, and consumer-centric international marketer.”
Milind Pant, Amway’s Chief Executive Officer, stated.
“François will play a critical role in the design, stewardship, and integration of our brands and product portfolio strategy, allowing Amway Business Owners to build and nurture their client base.”
Amway is a health and wellness firm located in Ada, Michigan, founded by entrepreneurs. It is dedicated to assisting people in living better, healthier lives in more than 100 markets across the world. It is one of the top 50 privately held, family-owned businesses in the United States, according to Forbes magazine.