The Way To Connect With Direct Selling Industry

The Way To Connect With Direct Selling Industry

An Interview With NuSkin’s Chief Human Resources Officer Bettinger, Jeff

Bettinger was a sixth-generation secondary and college teacher, with three siblings currently working in the field. He naturally believed he’d continue in that sector, but those business-oriented notions of cost-cutting and process improvement kept floating to the surface.

He adds, “I was a pretty good schoolteacher, but I continued thinking about things like a businessperson would.” Bettinger jumped ship for the world of recruiting despite being rapidly promoted to principal – and still claims to be the luckiest teacher ever. He claims he has ascended the corporate ladder quicker than he ever expected in the decade since his switch to HR.

“I’ve worked in the oil and gas business for most of my career. Bettinger describes his HR path as having brought him into the retail and financial sectors. “It’s led me down the path of medical gadgets and medicines. Now it’s time for consumer items and distribution.”

Bettinger and his wife had begun to feel the pressure of Bettinger’s world-hopping work schedule a few months before his relocation to Nu Skin, as Alcon continued to reward him with additional chances.

The Bettingers then went on a planned vacation, where they debated whether Jeff should continue to bounce from their Utah home to Ft. Worth and Gevena, or create his own consulting company and go it alone in Utah.

“The chairman of the board just dropped in to say hello and asked me for some advice on some things,” he adds of the Nu Skin culture. Bettinger chuckles as if he needed to be taking notes from me.

While Bettinger doesn’t think the firm’s needing to rethink processes during COVID makes for a compelling tale (“Almost every company had to cope with transferring everything to a remote workforce,” he says), he does believe Nu Skin was one of the fortunate organizations to have a successful 2020.

In terms of the future, Bettinger believes Nu Skin’s direct selling strategy is all about altering a person’s experience in that domain.

“Some people think of us as a network marketer, while others think of us as a direct salesperson. He compares the approach to how Intel revolutionized computer production or how Shopify enables online buyers, saying, “I view ourselves as a firm committed to developing platforms.”

“Nu Skin is changing the direct selling business by transforming into a platform that allows for more and more vehicles,” he explains. “And whether it’s via amazing goods, incredible technology, incredible science, or incredible financial support. We’re not your mother’s multi-level marketing firm. We’re not at all like that. We’re not like everyone else.”

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