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Avon Launches Campaign To Break Stereotypes In Ukraine

In 2020, Avon Ukraine And Kantar Conducted The First National Research To Fully Understand Ukrainian Women, Including Their Hopes For Their Dreams And How They Balance Work And Family Life.
The Research Highlighted A Large Number Of Negative Stereotypes Around Women, With 79% Of Women Reporting Being Stereotyped. Only 39% Of Women Felt That They Could Fully Develop Their Potential.
In Response, Avon Launched The “Avon Against Stereotypes” Initiative, Which Aims To Address Stereotypes And Inspire Women To Reach Their Potential.

Avon Breaks Stereotypes In Ukrainian Women

As Part Of The Initiative, Avon Commissioned Contemporary Ukrainian Artist And Sculptor Ani Svami / Anna Naduda To Create The “NOVA” Sculpture To Inspire Millions Of Women To Fulfill Themselves Despite Stereotypes And Obstacles.

At The Opening Event, Which Featured Celebrities, Bloggers, And Political Representatives, Guests Symbolically Smashed The Sculpture’s External Panels That Displayed Stereotypes.

Heading 2: In Ukraine, Avon launches a campaign to combat stereotypes.

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