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Best New Fragrance: Jeunesse EVK Aqua Serene

The 2021 Pure Beauty Global Awards selected Jeunesse’s floral perfume, EVK Aqua Serene, Best New Fragrance, crafted with French lavender, musk, amber, and cedar. Phytogaia® accord, which resembles the constitution of phytoncides found in nature, is added to EVK Aqua Serene. Botanicals release these protective organic components, which are thought to give people advantages such as encouragement.

Jeunesse Chief Visionary Officer Scott Lewis remarked, “We are tremendously thrilled that EVK Aqua Serene has been picked as the Pure Beauty Global Awards’ 2021 Best New Fragrance.” “To produce a genuinely creative fragrance with the potential to significantly enhance emotional well-being, the fragrance was created by integrating the latest in smell science with the age-old art of perfumery.”

The Pure Beauty Global Awards honor beauty products that meet or surpass the high requirements set by the judges in terms of use, efficacy, packaging, functionality, unique selling factors, and innovation.

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