Germany’s driving staggered advertising and direct sales firm LR health and Beauty are building its business presence here to extend past Korea into the Asia region, its CEO said.
“It is extraordinary to perceive how LR has created throughout the most recent couple of years. We have arrived at unequivocal achievements,” Andreas Friesch, who has driven the organization since 2018, said in a meeting with The Korea Messenger. “The extension to South Korea is one of them,” he added.
Last November, the organization – which sells cosmetics, healthy skin items, scents, and valuable food sources in 28 nations – opened an office in Gangnam, southern Seoul, which fills its regional central command. As indicated by Friesch, the organization is presently focusing on enlisting new dissemination accomplices and creating “a solid LR community” here.
As per Friesch, South Korea is an ideal fit for LR’s business plan, items, and motivations, and the nation could get one of its top business sectors in the coming years.
“South Korea is our entryway to Asia and will assume a critical part in LR’s future development achievement. In a further advance, we will look at what other freedoms may be there for us in Asia.”
The firm has presented a sum of 12 unique sorts of items, including four working food items and eight healthy skin items, to the Korean market.
Aloe vera-based items have been the significant ability of the direct sales organization for over 17 years, as indicated by Friesch. With a yearly preparation of around 12,000 tons of Aloe vera leaves, LR says it is one of the world’s biggest makers of Aloe vera items.
“We are especially pleased with our creation office for Aloe Vera Drinking Gels at our headquarters in Germany. It is viewed as the most current office in Europe,” Friesch said.
Friesch additionally revealed the organization’s interest in creating digital tools while referencing its self-created application LR Connect, an application that is intended to help its business accomplices and improve on correspondence inside the company’s community,
“Direct sales is changing,” Friesch said. “Particularly amid the Coronavirus pandemic, digitization has gotten significantly more significant. At LR, we accept that the future lies in a sound blend of on and disconnected working strategies,” he added.
To raise brand acknowledgment among neighborhood purchasers, the organization likewise has delegated Cha Bum-Kun, the incredible Korean football star who played in the German Bundesliga, as its ambassador.
“(LR Health & Beauty) might want to compose LR history in South Korea along with Cha Bum-Kun. We are glad to have the option to win him as a diplomat and are cheerful about the participation,” Friesch said.