Farmasi is renaming its Dr. C Tuna Skincare Series to give it a cleaner, sleeker aesthetic that it calls “simple and subtle.”
Farmasi creates the goods in its exclusive laboratory, and the Dr. C Tuna Skincare line includes a comprehensive variety of products that are tailored for each skin type.
Along with the rebranding, Farmasi will introduce the Resurface Series, an anti-aging routine that targets fine lines and wrinkles. Retinol, vitamin C, Chlorella Vulgaris Extract, and Chicory Leaf Extract are all used in this new six-step regimen.
When switching from direct sales to a channel strategy, vendors must do more to bridge the cultural barrier. Fiona Doak,
October 10, 2021
