The Advent Of A Global Health Crisis Brought With It An Economic Crisis That Affected Third World Countries In Particular. The Labor Cracks Had A Hard Impact On The Female Sector. Hence, The Hinode Group, In-Line With Its Female Empowerment Policies, Launched Its Pearls Program.
According To A Statement From The Multinational:
“From The Point Of View Of Employment And Prosperity, According To Figures From ECLAC, Around 23 Million Women Have Entered A Situation Of Poverty In Latin America” Since Mid-2020. In Colombia, The Economy During The Health Crisis Declined By One 6.8% And The Female Unemployment Rate From October To December 2020 Was 18.7%, But At The Time Of The Peaks Of The Pandemic, It Was Higher According To DANE. ”
The Perlas Program Opens Work Spaces For Colombian Women
As A Kind Of “Light At The End Of The Tunnel” Hinode Group (HND) Seeks The Reactivation Of Work Spaces In The Economic And Social Sectors, Which Allow Women In Colombia To Be Financially Independent.
Pearls Promote The Education, Well-Being, And Entrepreneurship Of The Women Who Were Most Affected By The Restrictive Measures Around The Control Of The Pandemic.
Women Can Transform Their Future And That Of Other Women Around Them (…) Women Who Help Each Other And Develop Skills Such As Self-Esteem, Personal And Relationship Marketing, Self-Management, Social Networks, Personal Finances, Sales Techniques, And Effective Communication. ”
Economic Autonomy For Women
But, The Initiative Is More Ambitious; It Also Seeks To Comply With The United Nations Sustainable Development Goals For 2030, Which Has Among Its Objectives To Achieve An Economic Balance, A Reduction In Inequalities, And The Gender Gap.
For The Hinode Group, The New Normal Is A Perfect Opportunity To Create A New Awareness About The Status Of Women In Society, And To Promote A Better Quality Of Life, Greater Participation And Leadership In Decision-Making Processes Not Only Of Women. Colombian Women, But Latin Women In General.
