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In Spain, Avon Announces The Creation Of An Employment Regulation File

The Cosmetic Multinational, Avon, Recently Announced Through A Statement The Preparation Of An Employment Regulation File (ERE) On 129 Spanish Workers. The Reason, Its Digitization Plan Resulted From The Crisis Due To The COVID-19 Pandemic. As He Explains, The Measures It Is Taking Are Due To The “Unprecedented Transformation In The Cosmetic Sector, Dominated By Digitization And With A High Degree Of Competition And Fragmentation. ” In Addition, He Made It Clear That He Will Bet On Digitization To “Adapt To New Consumer Habits. ” On The Other Hand, It Offered A Voluntary Secondment Plan.

Avon Initiates A New Operating Model

Last Thursday, The Company Began The Consultation Period With The Representatives Of The Workers Who Had Been Notified In Advance On June 1. In The Statement, The Company Points Out The Loss In Market Share That It Had Been Suffering In Recent Years, Which Was Aggravated Due To The Epidemiological Situation.
“The Labor Measure Responds To Economic, Productive And Organizational Causes. The Departments That Will Experience The Greatest Impact From The New Operating Model Of The Company Will Be Marketing And Customer Service, Due To The Need To Promote The Use Of New Technologies Focused On Improving The Experience Of Customers And Distributors. ” Already Last April The Company Carried Out A Restructuring. Product To Which The Central Office Was Transferred From Its Seat In Alcalá De Henares To The Campo De Las Naciones Area, In Madrid, And Its Logistics Outsourced.

Impact Of The Pandemic

The Most Recent Acquisition Of The Brazilian Conglomerate Of Natura & Co., Is Not The Only Cosmetics Adjusting Its Workforce In Spain. Last January, The German Group Douglas, Announced, Together With Its Results From The Previous Year, The Opening Of An ERE With 600 Employees And The Closure Of 103 Of Its Stores In The Country. After A Negotiation Between Both Parties, The Company Reached A Preliminary Agreement With The Unions. As A Result, The Number Of Those Affected Was Reduced To 492 And Only 82 Of The Stores Closed.

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