The Indian direct selling industry is showing tremendous growth in sales. It had recorded sales of $2.47 billion in 2019 with a growth percentage of 12.1%, as reported by the World Federation of Direct selling associations (WFDSA). According to The Global Direct selling – 2019 retail sales report by Washington-based WFDSA, it had helped the industry to improve its ranking to the 15th from the earlier 19th of last year.
India ranks at 6th position in terms of numbers of direct sellers, this simply means employment for 57.50 lakh people is generated. However, a 4.3 percent decline was reported in sales to $180.47 billion in 2019.
U.S. is leading in contributing to the list of 20% global direct selling industry with sales of USD 35.21 billion although it had a marginal de-growth of 0.4% followed by 13% of China, Korea and Germany with 10% each and 9% by Japan.
Indian Direct Selling Association (IDSA) says it is termed as a good sign for industry and it hopes to find space in top five players globally earlier compared to the estimates of a decade. India recorded the highest year-on-year growth and CAGR over three years, in top 20 Direct Selling markets around the world, the association said in a statement.
Wellness tops the chart of leading segments in Direct Selling, it is followed on by cosmetics and the personal care. As mentioned in the IDSA report, India’s contribution to the Exchequer is around Rs.2,500 crore in 2018-19.