The Argentine Branch Of The Brazilian Conglomerate, Natura & Co., Recently Unveiled A New Program To Reduce The Environmental Impact Generated By Improper Waste Disposal. “Reverse Logic” Is The Company’s Strategy For Customers To return All Clean, Dry, And Empty Recyclable Packaging Of Any Brand.
The Multinational Has Invited Its Customers To Approach Its Two Physical Stores In The Unicenter Shopping And Paseo Alcorta Shopping Centers With Recyclable Material. For Every Three Units Delivered, Except For Bottles And Mini Samples, They Will Receive A 25% Discount On Company Spare Parts.
Sustainable Beauty
The Initiative Will Work In Conjunction With Company B, Certified GEA Sustentable. It Specializes In The Design And Implementation Of Comprehensive Waste Programs Betting On The Efficient And Effective Recovery Of Valuable Resources. The Company Is Recognized For Its History Of Collaboration With More Than 2000 Companies Through Which More Than 5000 Tons Of Recyclable Material Have Been Recovered.
The Circular Economy Will Be The Axis Of This New Program, Taking Advantage Of The Reuse Of Packaging To Reduce Costs And Consumption Of Materials. Thanks To This, The Recovered Packaging Will Become New Products. This Is A Strategy That Natura Has Been Including In All Possible Areas, Currently, All The PET Plastic In The Natura Ekos And Tododia Lines Is Made From Recycled Bottles.