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Nuud, JAFRA’s New Unisex Fragrance, Is Now Available

Nuud by JAFRA, the fragrance for him, her, and them, is launched by JAFRA Cosmetics International, Inc., the world experts in royal jelly and heightened scent for over 60 years.

The new fragrance
Nuud, a modern scent for all of us, tells us that our commonalities are profound; we are equal when we are free of social constructs.

Individuality is celebrated as disparities are overcome in this fragrance. The fragrance’s mood is easygoing and inclusive, combining lightness with warmth.

Pure bergamot, dark vanilla, and softwoods notes express your true personality. Nuud by JAFRA is 100 percent recyclable and comes in a 95 percent recycled paper carton.

“Fragrance is more than just something you put on your skin; it’s a part of your sense of style,” explains Elsa Delgado, JAFRA’s Director of Worldwide Fragrance Marketing.

Nuud by JAFRA is a men’s and women’s scent that combines masculine and feminine components. When applied to the skin, it reacts to the chemistry of your body to create a unique signature. It transforms into an extension of the person, a really one-of-a-kind fragrance for everyone.

Why unisex?
“This kind of genderless scent is something that people crave, and (we’re aiming for) a generation that doesn’t care about labels,” Pascale Gaurin explains.

” They don’t care if it’s macho or feminine; all they care about is feeling good about themselves. For a long period, there was no gender assigned to the smell. The fragrance has a narrative to tell, and stories don’t have genres. This is a narrative about coming together that I believe people will embrace.

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