Since Its Founding In 1967, Oriflame Has Been Involved In Activities Focused On Corporate Social Responsibility. The Brand Believes That By Supporting The Most Vulnerable In Society – Children And Young Women – They Can Make Dreams Come True For Many. The Company Carries Out All Its CSR Work Under One Umbrella: The Oriflame Foundation.
In India, The Company Is Listed As One Of The Preferred Cosmetic Brands For Women. Furthermore, It Is On The List Of Companies That Take Social Responsibility And Sustainable Development Very Seriously.
Cosmetics Segment In India:-
India’s Cosmetics And Beauty Products Segment Has Seen Steady Growth Over The Years. It Is Mainly Classified Into Five Main Categories: Body Care, Face Care, Hair Care, Hand Care, And Makeup. India’s Beauty And Personal Care Industry Are Estimated To Be Worth $ 28.9 Billion.
The Rapid Growth Of The Beauty Business Has Not Only Impacted Indian Companies To Encourage Competition In The Space, But Has Also Encouraged Foreign Players To Enter The Market. This Is Good For Sustainability.
Beauty Brands Are Increasingly Concerned With Sustainability In Their Supply, Packaging, And Supply Chain, As Well As Corporate Social Responsibility Initiatives For Social Good.
Oriflame India:-
Oriflame Believes That Any Investment Made In A Girl’s Education Translates Directly And Quickly Into Better Health Care, Poverty Reduction And Overall Better Economic Performance For The Family.
So In India, Girls’ Education Has A Broad Impact On Many Aspects Of Human Survival And Development. Therefore, Through The Oriflame Girl Child Project, The Beauty And Skincare Brand Is Making An Effort To Spread The Importance Of Education For Girls And Young Women.
As Part Of This Project, Oriflame Has Sponsored The Education Of 1,000 Girls From The NGO Deepalaya In Delhi, With A Grant Of Approximately 4 Million Rupees. The Contribution Has Facilitated The Education Of Selected Girls In The Age Group 4-17 Years.
‘Contribute Warmth’ Is The Brand’s Campaign With The NGO Goonj To Emphasize The Positive Impact That Donation Can Have On Society. In This Cause, Oriflame Employees And Organization Leaders Support The Foundation In Its Mission To Bring Independence And Dignity To People In The Community.
Every Child Has The Right To Childhood, Security, Joy, And Curiosity About Life. Unfortunately, Many Children Lack These Fundamental Rights. For This Reason, The World Childhood Foundation, Founded By Her Majesty Queen Silvia Of Sweden And Co-Founded By Oriflame, Helps The World’s Most Marginalized Children. Through This Foundation, The Beauty Brand Reaches Vulnerable Street Children, Sexually Abused And Children In Institutions.
