For the first time in the firm’s existence, Ruby Ribbon, a women’s intimates, shapewear, and athleisure manufacturer, has been granted a US patent. The patent (US Patent No. 10,993,482) is the first of two for the Sport Demiette series, which is the company’s best-selling product.
Ruby Ribbon’s now-patented structure incorporates a supporting sling construction with underwire-free moulded cups in the bust and bonded panels in between and on the back, as well as a supportive sling construction with underwire-free moulded cups in the bust.
Loly Hlade, Ruby Ribbon’s Chief Brand Officer, stated, “Ruby Ribbon’s future product strategy will aim to utilize our brand heritage, owned IP, and experience in shapewear.” “We will leverage this owned IP and unique technology to differentiate ourselves in the industry as we expand into other categories outside of our brand trademark camis and demiettes.”