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Swissjust’s Direct Selling Self-regulatory Council Recommends That Certain Health-related Product Performance And Earnings Claims Be Discontinued

The BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC) recommended that SwissJust USA, a direct selling company that markets and distributes natural products for emotional, physical, and dermo-cosmetic well-being, and its salesforce stop making certain product performance and earnings claims. Concerns that the disputed product performance claims indicated that SwissJust products can treat and guard against major health-related disorders, such as COVID-19, were at the heart of this investigation.

DSSRC launched the investigation as part of its ongoing impartial monitoring of direct selling advertising and marketing claims. SwissJust salesforce members propagated the claims that were the focus of the investigation on social media.

Product Claims include, but are not limited to:

• The ideal pair Defends against viruses and bacteria Cough, asthma, sinusitis, rhinitis, allergies, and respiratory problems are all relieved by clearing the airways (translated from Spanish)
• Immune system booster, bactericidal disinfection, stress reliever, and corona defense (translated from Spanish)
• CORONA VIRUS PREVENTION (COVID-19). Boost your immune system with natural remedies. #coronavirus #covid #covid19 #just #swissjust
• Eucasol: antiviral; asthma, bronchitis, congestion, cough; emphysema; influenza, pneumonia; sinusitis; emphysema; emphysema; emphysema; emphysema; emphyse

Earnings Claim
• Join our SwissJust Team – You may make SwissJust a full-time job or simply use it to supplement your income to pay for life’s small indulgences.

SwissJust did not respond to DSSRC’s concerns that a reasonable consumer would take these and similar promises to indicate that salesforce members can generate a considerable income from the SwissJust business opportunity.

SwissJust was asked by the DSSRC to remove any social media posts claiming that its products are effective against major health-related diseases, as well as the contested statements that SwissJust salesforce members will earn a lot of money from the SwissJust business opportunity.

While DSSRC appreciated the company’s commitment to removing the topic posts from social media, DSSRC was concerned that they were still publicly accessible.

Even though SwissJust is a global firm with many salesforce members from outside of the US, DSSRC reminded SwissJust that it is nonetheless accountable for the honesty and accuracy of product and/or business opportunity statements made by its independent salesforce members. If the post was made by a former member of SwissJust’s salesforce, DSSRC will demand that the company demonstrate that it made a good-faith effort to have the inappropriate content removed, such as providing DSSRC with a copy of the takedown requests sent to the salesforce members responsible for the content.

SwissJust has failed to submit copies of the takedown requests received to salesforce members, and many of the challenged claims are still accessible to the public at the time of this court decision’s publication. DSSRC will have no choice but to send this complaint to the proper governmental organizations if SwissJust does not remove unfounded product performance and earnings claims from social media.

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