In collaboration with Klarna, a retail bank, payments, and shopping provider, Beautycounter will debut a four-episode Livestream shopping series. Beginning this month, the series will air from Beautycounter’s LIVE @ Abbot Kinney content studio in Venice, California.
Each episode will include beauty talent and ingredient safety expert Lindsay Dahl, SVP of Social Mission at Beautycounter, presenting advice and ways to achieve a cleaner beauty regimen, hosted by Christy Coleman, Chief Artistic Officer of Beautycounter and celebrity makeup artist. In addition, if viewers shop with Klarna, they will also be entered to win a free Beautycounter gift with purchase at checkout.
Blair Lawson, Beautycounter’s Chief Merchandising and Marketing Officer said, “At Beautycounter, we’re always looking for new and creative ways to develop meaningful connections with our community and meet them wherever they are.” “Beautycounter’s collaboration with Klarna expands on the company’s attempts to revolutionize the Livestream shopping experience as a means of doing just that. The program combines in-store and online shopping experiences to provide customers with a fun and convenient method to learn about and shop for our clean beauty products.”
According to Coresight analysis, Livestream shopping is expected to become a $25 billion market in the United States by 2023.
“For customers and companies, live shopping is quickly becoming a crucial aspect of the e-commerce experience,” said David Sandström, Chief Marketing Officer at Klarna. “We’re thrilled to be working with Beautycounter to drive meaningful peer-to-peer engagement and provide a pleasant and smooth buying experience for beauty fans.”
