QNET, an Asian e-commerce behemoth, has announced plans to have a physical presence in Kenya and expand its network of independent agents.
According to Kenyan media sources, the firm already has a regional distribution base in Rwanda, a presence in western Africa’s Cote d’Ivoire, and over 250,000 independent salespeople.
The magnitude of markets in Kenya, Uganda, and Tanzania, which appear to already have a substantial number of online clients and a growing need for online distribution centers, is an inevitability for QNET to expand its East African footprint, not least since Kenya’s e-commerce penetration is predicted to reach 53.6 percent by 2025, according to one estimate.
The ongoing Covid-19 pandemic has encouraged many African homes to adapt to online business via firms like Nigeria’s Jumia and South Africa’s Takealot.com. Smartphone growth is a key driver for online shopping in East Africa. Still, another boost has come from the continuing Covid-19 pandemic, which has pushed many African households to adapt to online commerce via businesses like Nigeria’s Jumia and South Africa’s Takealot.com.
QNET is a worldwide e-commerce-based direct selling organization that delivers items and services to clients in the entire world while also allowing them to establish a sales business by advertising these items.
The Middle East, South and East Asia, Africa, Central Asia, and Europe all have distributors.
According to the firm, its worldwide reach has aided the development of micro-entrepreneurs in a number of emerging markets.
QNET also has a corporate social responsibility arm, the RYTHM (Raise Yourself To Help Mankind) Foundation, which provides assistance to underserved areas across the world.
Local e-commerce is plainly bullish about economic possibilities on a continent with a young and growing tech-savvy populace, regardless of the company strategy.