Kevin Guest, CEO, and chairman of USANA revealed the company’s next great humanitarian objective during the company’s annual Americas and Europe Virtual Conference: collecting enough money to build 30,000 garden towers throughout the world by USANA’s 30th-anniversary convention next year.
These garden towers, consisting of big, heavy mesh bags filled with soil, provide families living in some of the world’s most severe and destitute situations with sustained low-cost food supplies. The bags are approximately three feet in diameter and require only 30-50 liters of water every week, making them ideal for individuals with limited or no access to land. Each bag can store 120 plants.
“I’ve always been proud of the effect USANA makes in the globe when it comes to battling food insecurity, and these garden towers represent the next step in ending world hunger,” said Kevin Guest, CEO, and chairman of USANA. “I understand that sponsoring 30,000 garden towers in a year is a lofty ambition, but I am confident that the USANA Family can do it. A $20 gift covers the whole cost of the fabric for the tower, as well as the soil, seeds, and training on how to utilize them. Twenty bucks may offer three to five years of sustainably sourced, healthy food as well as a source of income for those who are most in need. I hope that everyone will join me and USANA in providing the food and nourishment that everyone deserves.”
Recipient households may create rich compost by mixing manure from nearby farm animals into the soil, resulting in a self-sustaining technique of producing numerous food crops in a single source that is suitable for all climates.
Brian Paul, president of the USANA Foundation, stated, “I am so pleased to see our garden tower project take flight with Kevin’s ambitious aim.” “These towers have already proven to be a huge success in Kenya and Mexico, delivering not just nutritious food but also paid employment such as stitching the mesh bags together and additional revenue from selling the excess produce to market. For the first time in history, entire communities are becoming self-sufficient. It’s amazing what a bag of mesh, some soil, and some seeds can do for the world.”