Direct Selling Multinational USANA Health Sciences And Its Chinese Subsidiary BabyCare, Ltd., Announced This Week A Research Collaboration Agreement With The Beijing University Of Chinese Medicine (BUCM).
Under The Agreement, USANA And BUCM Will Cooperatively Research The Field Of Traditional Chinese Medicine (TCM). The Goal Of This Collaboration Is To Bring Together Modern Nutritional Science And Traditional Chinese Medicine To Improve The Health And Well-Being Of Individuals And Families Around The World.
USANA CEO Kevin Guest Explained How The Research Collaboration Agreement Is In Line With The Company’s History And Vision For The Future.
“Since USANA Was Founded, We Have Remained Committed To Quality, Advancement In Nutritional Technology, And Ongoing Scientific Validation. With This Agreement, USANA Has Established A Clear Vision And Long-Term Strategy To Bring Traditional Chinese Medicine And The Results Of This Collaboration To The Growing Market For Health Products. We Believe That Through The Cooperation Of BUCM And USANA, We Will Improve Health And Promote Chinese Medicine Around The World. ”
New Research, New Products; A Bridge Between Two Cultures
USANA And BUCM Will Collaborate In Several Areas, Including Evaluating The Effectiveness Of TCM In Replenishing Qi (An Ancient Chinese Healing Art Involving Meditation), Evaluating The Efficacy Of TCM Ingredients, Creation Of New Health Products Based On The Concept Of Traditional Chinese Medicine And The Development Of Specific Nutritional Products.
Under The Agreement, USANA Has The Right To Market Any Nutritional / TCM Product Resulting From The Collaboration. This Partnership Will Also Promote Mutual Visits By Academics And Scientists, Establish Postdoctoral Workstations, Provide Scholarships To TCM Students At BUCM, And Support The US Center For Chinese Medicine Established By BUCM.
“Beijing University Of Chinese Medicine Is An Educational Base For Cultivating Top-Level Innovative Chinese Medicine, A Research Powerhouse For Knowledge And Technological Innovation In Chinese Medicine, And A Premier Chinese Medicine University In China. Our Mission Is To Promote Global Awareness And Practice Of Chinese Medicine And Contribute To The Development Of Human Health And The Progress Of Civilization. “Dr. Xu Anlong, President Of BUCM.
To Celebrate This Agreement, Both Parties Held A Joint Signing Ceremony On May 19 With University And Corporate Officials, Including The President Of Beijing University Of Chinese Medicine, Dr. Xu Anlong, The CEO And Chairman Of The Board Of Directors. From USANA, Kevin Guest, USANA Chief Scientific Officer, Dr. Rob Sinnott, And Brent Neidig, USANA CEO And CEO.
