The Sunday Times annual Gen Next Awards, which were held on September 9, 2021, selected AVON the coolest make-up brand for the 11th year in a row.
The Sunday Times Gen Next Awards is the most widely recognized yearly poll of youth brand preferences and consumer behavior. The survey’s findings, performed by HDI Youth Marketeers, are particularly significant to companies and advertisers since they reflect millennial consumer preferences.
“We are honored to have been named the trendiest make-up brand in the Image and Grooming category, which is a testament to the quality, affordability, and affection for our Beauty goods. This demonstrates that, in our 135th year, Avon Justine is still one of the top beauty brands in terms of innovation, quality, relevance, and performance,” says Momin Hukamdad, Executive Director Marketing.
Hukamdad believes that winning the prize validates Avon’s efforts to bring cutting-edge, on-trend beauty goods to market. Avon’s digital platforms, such as the Avon ON app and its easy-to-use online store, have also been improved.
“This recognition inspires us to try even harder to become our clients’ preferred Beauty Brand. We want to reaffirm our dedication to creating incredible, cutting-edge, yet inexpensive items that will set industry standards,” Hukamdad said.
Avon WATCH ME NOW is a movement dedicated to recognizing and celebrating your accomplishments. We’re here to assist you in being the person you were born to be. We’ll be right there with you, cheering you on as you beat the odds, defy expectations, and reach your full potential.
WOMEN WERE GIVEN THE RIGHT TO EARN BEFORE THEY WERE GIVEN THE RIGHT TO VOTE BY AVON.
We’re the company that not only beautifies but also opens, doors. Over 6 million independent micro-entrepreneurs in over 100 countries, as well as over 50 million Beauty Representatives in 50 nations, are supported by the company.
WE’VE BEEN PROMOTING WOMEN LONG BEFORE IT WAS COMMON.
Women make up 70% of our Global Research and Development responsibilities and 60% of our local Distribution Centre staff, demonstrating our commitment to gender equality. Our employer value proposition has been reaffirmed when the company was awarded the coveted Top Employer 2020 title by the Top Employers Institute.
WE DON’T SAVE MONEY BY CUTTING QUALITY. THE MIDDLE MAN WAS REMOVED.
Because we don’t use shop space, we can sell high-quality products at low prices. Our Beauty Representatives, on the other hand, deliver you your favorite beauty products.
About Direct Selling
The promotion and sale of products directly to clients outside of a set retail location are known as direct selling. Direct selling can be done one-on-one, in a group or party setting, or over the internet. The “direct” portion of direct selling also alludes to the personal component of this sales channel at Avon Justine; it’s about developing relationships with individuals and providing them with high-quality service and personal attention.