L’OCCITANE en Provence launched MyL’Occitane, a new social selling platform, to enhance its omnichannel brand. This new platform will allow members of the company’s community to become entrepreneurs by sharing L’OCCITANE products.
The new L’Occi consultants
“We’re growing our team of new L’Occi consultants by giving beauty aficionados across the country, including our exceptional former retail store employees, the chance to join us on this exciting adventure,” says Yann Tanini, L’Occitane’s Managing Director (North America).
“With MyL’Occitane, we are harnessing both the high-touch power of passionate beauty entrepreneurs and the connecting power of technology to develop durable one-on-one connections with new clients we are not currently connecting with through our conventional channels », says the company.
Tools for new consultants
Sign up as an L’Occi Consultant if you want to start your own business with MyL’Occitane. They will be given all of the essential tools and training, including a personal website connection, access to a comprehensive set of technology-based business management tools, product samples, virtual business incorporation, and support, once they have joined. so that they can achieve their full potential and build a successful business with MyL’Occitane.
This focus on social selling is a continuation of a strategy launched in early 2020, when L’OCCITANE en Provence launched DUOLAB, a direct selling-based skincare startup, to boost eCommerce sales and expand its digital brand; however, this is the first time the L’OCCITANE name brand will be an active member of the direct selling channel in the company’s history.
Digital technology and physical stores
“Retail, in general, had a difficult year last year, and as we attempt to discover new ways to engage with our customers, it’s about giving access,” Tanini added.
“There is a disagreement concerning the broad definition of a retailer when it comes to physical stores and e-commerce. Everything changed in the previous 18 months in terms of how we engage with people on a personal and professional basis. We’ve created a new channel where you may take control of the conversation one-on-one.
“It was also the next obvious step for the brand because of new technology and a digital basis,” Tanini said.
“We have the potential to utilize the products that we have. You’re using technology to reach out to customers wherever they are. We have a very successful channel, which is e-commerce. Now, we’re introducing a new channel where you may take control of the conversation one-on-one.