Women are launching businesses at a quicker pace than men, according to the International Finance Corporation. More than 250 million women entrepreneurs are boosting economies, providing jobs and new sources of income, eliminating poverty, and promoting equality where it is most needed. According to a Deloitte survey, women currently own up to one-third of all businesses worldwide.
According to the World Federation of Direct Selling Associations (WFDSA), 74.4 percent of direct selling agents will be women by 2020, a trend that is unsurprising given the industry’s nature. More women around the world are deciding to turn direct sales into a personal success opportunity because it overcomes the aforementioned barriers that female-led businesses face in today’s world while still providing balance for women seeking fulfilling careers without compromising traditional familial values or personal growth.
Direct Selling: A Time-Tested Distribution Model for Entrepreneurs
Top worldwide brands and smaller, entrepreneurial enterprises utilize direct selling to offer products and services directly to consumers outside of traditional shops and outlets. Direct selling is a multibillion-dollar industry that has seen rapid growth in a variety of markets, allowing aspiring entrepreneurs to start their businesses by partnering with legitimate direct selling companies that sell everything from household goods to beauty tools and supplements to a variety of other consumer goods.
Direct Sales is A Woman Powered Industry
Nearly 75% of direct sales reps around the globe are women. One reason for women’s massive effect in direct sales is that this model allows them to overcome the constraints that normally prevent them from becoming entrepreneurs: a lack of funds, time, and expertise.
“The most difficult aspect of the journey was the beginning because I had no prior experience running a business. Because I wanted to achieve, I needed to learn how to conquer my concerns and accept disappointments. I desired to be empowered, to be able to lead, and to assist others in becoming entrepreneurs.”
“Direct selling was the right training ground for me since it gave me the flexibility and freedom to pursue a career at my speed, and the tremendous support from other women in the direct selling community truly helped me get to where I am today.”
Asma feels that women may be successful in direct sales since the concept aligns with their ideals.
“At its core, direct selling isn’t just about the money; it’s also about the genuine connection and cares you have with your community — it’s synonymous with women’s ideals of nurturing and caring.”
“Women’s hard effort has contributed to the success of direct selling today. Stay-at-home mothers and industrious young women were the pioneers of the extremely popular ‘Tupperware parties,’ and they shattered gender norms to develop the multi-billion dollar industry we know today.
Without the dedication and enthusiasm of women, direct selling would not be as successful as it is today. Although I’ve been in the industry for over 20 years, seeing women from all walks of life display passion, persistence, and drive, and emerge feeling empowered when their entrepreneurial journey brings them success, never ceases to inspire me.”