The Peruvian Cosmetic Multinational, Yanbal , Continues To Bet On Sustainability. Previously It Had Launched A Campaign To Reduce Waste And Redesign Its Packaging In Colombia, Now It Does So In General. The Company Expressed In A Recent Statement Its Commitment To The Environment And Sustainability. One Of The Fundamental Strategies To Achieve This Is The Redesign Of Its Packaging To Ensure That More Than 90% Are Reusable, Recyclable, Or Compostable.
The Ecodesign Strategy That It Has Implemented Seeks To Preserve The Formulas While Generating The Least Amount Of Waste. One Of The Most Visible Novelties Was The Change Of The Containers Of The Anti-Aging And Neck Creams, Sativa, From Plastic To Glass.
“Consumers Are Increasingly Aware Of Facial Care And Treatment, But At The Same Time, It Must Be Connected With The Well-Being Of Nature. In Other Words, The Products Must Be Good For The Skin And The Planet.”
Explained Evelynn Cavalié, Marketing Director At Yanbal Peru.
Ecological Innovation
Yanbal Is Recognized For Its Commitment To Communities And The Environment, In Addition To The Quality Of Its Products. Now It Focuses On Its Catalog Packaging To Increase Recycling And Reduces Plastic. With The Changes Made, Cosmetics Managed To Reduce The Amount Used In The Previous Edition By 82%.
The Zero Waste And Reduction In Plastic Use Strategies Continually Review The Company’s Portfolio Identifying Opportunities For Improvement. The Goal Established By The Peruvian Company Is To Ensure That More Than 90% Of The Packaging Of All Its Products Is Reusable, Recyclable, Or Compostable.
In Addition, The Sentiva Line Has Been Reinforced With Innovative Products Made From Scientific Studies Based On Natural Products And With Clinically Proven Results. The Youth And Beauty They Bring To The Skin Are The Main Basis Of One Of The Line, One Of The Most Emblematic Of The Company.
The Ingredient Innovation Center In France Discovers Active Molecules That Provide Extraordinary Benefits To Skin Care From Plants Of Latin American Origin. The Concentrated Formulas Have Powerful Natural Ingredients And Are Designed To Meet The Needs Of Consumers.
Yanbal Is Consolidated As One Of The Companies With Products Of The Best Quality And Variety, As Well As Sustainable Ones.
