The Way To Connect With Direct Selling Industry

The Way To Connect With Direct Selling Industry

Herbalife Nutrition Discusses Its Expansion Strategies

One Of The World’s Leading Nutrition Companies, Herbalife Nutrition, Hosted A Virtual Investor Meeting With Presentations On the company’s growth Prospects and Long-Term Strategy.
In Addition To Presentations From The Company’s CEO, President, And CFO, Investors Participated In A Chat With Other Members Of The Board, Moderated By Jefferies CEO Stephanie Wissink.

A Renewed Focus For Shareholders

Company CEO John Agwunobi Outlined Herbalife’s Strategy, Long-Term Growth Prospects, And Focus On Maximizing Shareholder Value. Also, The President Of The Company, John DeSimone, Detailed Several Key Strategic Objectives.

Local Product Innovation Broadens The Company’s Commitment To Quality And Product Choice With A Greater Focus On Local Market Product Development. The Company’s Investment In Science, Manufacturing, And Increased Speed To Market Has Reduced Launch Times For Some New Products By 22%.
The Expanded Development Of Local Products Will Allow The Direct Selling Company To Develop Products That Resonate With The Local Target Audience. The Company Also Hopes To Launch A Vegan Line Next Year, As Well As Other Clean-Label Options.
The Nutrition Club Expansion Is An Important Area Of Global Growth, As They Are Physical Locations That Are Owned And Operated By Distributors, And They Are Rapidly Expanding In Number Around The World.
Clubs Create A Sense Of Community And Offer A Place To Consume Products And Experience The Value That Distributor Coaches Create. Currently, There Are Approximately 11,000 Locations In The US, And More Than 72,000 Worldwide.
In The US, Club-Prepared Individual Servings Accounted For Approximately 33% Of Total US Sales In The Second Quarter Of 2021.

Digital Transformation

The Company Invests Significantly In Providing Distributors With Knowledge, Insight And Technology To Help Them Be More Efficient And Effective, Grow Their Businesses, And Better Connect With Their Customers. These Technology Investments Will Be Designed To Use Data-Driven Capabilities To Enable Distributors To Intelligently Cross-Sell And Upsell While Leveraging Analytics And Artificial Intelligence.
In The US, Herbalife Tracks Virtually All Customer Transactions And Currently Has Detailed Information On More Than 58.9 Million Customer Transactions For The Past Four Quarters. The Company Plans To Extend Similar Data Collection Programs Globally To Better Understand Customer Behaviors, Which In Turn Will Help Improve Customer Experience, Activity, And Retention.

The Improved Confidence In The Brand Is Another Important Strategic Approach, Because The Herbalife Focuses On Further Strengthening Its Reputation, Respect And Credibility In Society.
The Multinational’s Environmental, Social And Governance (ESG) Strategy Elevates Its Position As A Leader In Nutrition And Provides Economic Opportunities To Expand The Company’s Commitment And Impact Related To Important Global Issues.

The Meeting Also Highlighted The Company’s Efforts To Further Strengthen Its Relationship With “Generation Z” And “Millennials” Entrepreneurs. During The Second Quarter Of 2021, Two-Thirds Of Our New Distributors And Preferred Customers Were GenZ Or Millennials.

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