Rain International continues to expand its presence around the globe in ingenious and strategic ways. They’re attempting something different this time, rather than relying on tremendous word-of-mouth marketing pushed by their testimonial-driven Rain Partners. They’re sponsoring football games in Italy this time.
This strategic partnership not only demonstrates Rain International’s national success but also emphasizes the academic nutrients that Rain incorporates into every one of its seed-based products.
Byron Belka, the CEO, and Founder of Rain International was interviewed about this:
“It’s very incredible to see your company’s name wrapped around the football ground on gleaming LED signs. It was almost as though it had always been there. And we thought it was a wonderful match.
We are, first and foremost, a health firm that uses seed-based nutrition to boost human performance. What better location to do that than on the field of a squad that has just won several soccer games?”
Sponsorships are a difficult business. Byron said, “We want to make sure that the events, teams, or individuals we support are in keeping with who we are as a company and what we want our seed-powered goods to represent.” They believed that the US Triestina football team of Trieste City reflected their concept well in this case: encouraging health, wellness, and unrivalled performance via improved nutrition.
Rain’s sponsorship plans include two games with U.S. Triestina vs. AS Roma and another game with U.S. Triestina against. Verona in the future. Rain hopes that through increasing brand recognition, they will be able to strengthen their presence in Italy and make the task of new Rain Partners entering the Italian market a little simpler. Rain will benefit from this not only in terms of brand awareness but also in terms of its ambitions to expand and hire large teams around the country.
About Rain International
Rain International was the first to provide seed-based nutrition to the world. Our scientists went straight to the root of plant nutrition to create products that have been shown to help people live healthier lives. Rain International is more than just a company that sells things.
We set out to enhance the world around us from the outset, starting with the health business and expanding beyond its bounds to include global sustainability, education programs, improved lives, and more. We think that the ultimate human experience, which we all want, is within everyone’s grasp, and we’re not afraid to lead the way.
