As a critical component of the firm’s objective to worldwide expansion, the global, direct selling company within test-based, scientifically proved nutrition is extremely delighted to announce the beginning of its operations in Taiwan on September 9, 2021.
Zinzino has understood the value of thorough preparation and adapting to the local requirements in each market after several years of preparing for the launch of the Taiwan market and having carried out several market formation processes in recent years.
For an e-commerce company, profitable expansion is a critical business strategy. The company’s sales goal was exceeded in 2020, resulting in exceptional sales growth and a solid EBITA performance. From 771 million SEK in 2019, total revenues increased to 1.139 billion SEK.
“Our constant, robust growth profile gives us with economies of scale and enhanced profitability, which we appreciate. This latest launch is yet another obvious next step in the company’s long-term success. Taiwan is a vibrant, mature market for direct sales, with a large portion of the people already familiar with and participating in the practice “, says Dag Bergheim Pettersen, CEO of Dag Bergheim Pettersen.
Taiwan is now ranked 10th in the world for total direct selling sales, making this a very financially solid and strategic debut for Zinzino. The company has ambitious expansion plans, with plans to reach 1 million clients by 2025 and 20 million by 2035. Zinzino will operate in close to 100 markets after its launch in Taiwan while maintaining its focus on global expansion.
