The plan group behind the new visual personality shared five things about Avon’s new visual character.
1. It’s bolder however female as well. It’s a heavier weight textual style, yet the bends and delicate edges actually mirror Avon’s central goal to support ladies.
2. It seems like it’s made by somebody not a PC—it’s more human with less balance; it looks less PC created. Avon is a brand based on network all things considered.
3. The An outline cuts on the A, V and N make shapes that string through everything to keep the brand reliable and unmistakable over all the organization’s touchpoints. Consistency makes memory structures in the psyche—memory structures keep brands front of brain, which helps when customers are assessing brands for procurement.
4. The shading angle is based on the shapes in a lady’s face: in particular the cheekbone, temple and stunning. A big motivator for Avon truly is incorporated with every single detail.
5. The shading slope speaks to change—it’s continually developing, much the same as Avon.
Avon’s had a makeover. We’ve been doing magnificence any other way for more than 130 years. We’re actually doing that, however now we’re bolder and more present day. Like it? We do. A ton of science goes into a brand invigorate.
