We all know that direct selling operates differently from virtually every other business model. The special relationship that exists between the field and corporate generates challenges—as well as opportunities—that set it apart from other channels.
This is perhaps most obvious in direct selling’s marketing strategy.
Motivating, training, and enabling a varied group of distributors to enthusiastically represent your goods, brand, and corporate values with integrity and compliance may be difficult.
Insights and Innovation:-
With this in mind, DSN is pleased to announce the introduction of Direct Approach, a new podcast presented by Wayne Moorehead.
Wayne has extensive marketing and brand strategy experience.
He has used his knowledge and enthusiasm to assist businesses (from startups to Fortune 100) in defining, communicating, and activating their brands.
He has held CMO positions at some of the most successful direct selling firms, as well as Head of Strategy roles at numerous brand agencies, where he has worked with a number of renowned brands. Wayne’s unique combination of expertise and success has influenced his approach to effective development tactics, and he believes the channel’s future will combine the best of direct selling with the greatest of direct-to-consumer marketing.
Wayne and his guests—some of the industry’s top marketers and innovators—will discuss the channel’s most pressing marketing issues in a lighthearted, fast-paced, and candid manner, covering topics such as customer acquisition and retention, consistent and effective messaging, reputation management, emerging trends, and much more.
The Right Resource Right Now:-
The podcast’s objective is to become the channel’s major source of practical advice, simple tactics, and easy-to-implement action items, all of which are meant to excite your field, inspire your consumers, and expand your brand’s reach and influence. Wayne will be joined in the first episode by Mark Stastny, Scentsy’s CMO. Mark has over 25 years of expertise in marketing strategy, communications, promotions, and programmes, consumer segmentation, public relations, digital and social marketing, and brand development. Scentsy is EXPANDING, and Mark will discuss how the company is handling their renewal season, both in the field and at corporate. He’ll also talk about how important it is to understand and apply your company’s principles to every choice you make—the it’s key to solving every problem!
Wayne and Mark will also talk about how Scentsy continues to use data to offer the right messages to the right people at the right time on the right platform.
Every two weeks, a new episode of The Direct Approach will be released.
Direct Approach may be subscribed to, listened to, or seen on this site, as well as on iTunes, Apple Podcasts, and other popular directories.
