With More Than 32 Years Of Operations, Hinode Group Is The Most Prominent Cosmetics And Skincare Multinational In Brazil. The Company Has Expanded Its Markets, Consolidating Its Position In Latin America. In 2020, international Markets Reached 27% Of Hinode Group’s Total Revenues.
As An MLM Company, It Has Become The Best Alternative To Generate Economic Resources And Start-Ups From Home During The Pandemic. The Opening Of A New Market In Mexico At The Beginning Of 2020; Chile, In April 2021 And Paraguay, In The Second Half Of This Year, Have Been Key To Strengthening Their Leadership. Added To This Are The Results Of Its Consolidated Operations In Bolivia, Ecuador, Peru, And Especially Colombia.
Hinode Colombia, A Market On The Rise
With More Than Four Years In Colombia, The Firm Reveals Encouraging Results For This 2021. During The Past Year, The Firm Achieved A Growth Of 70% Compared To 2019. The Statistics Reveal An Exponential Growth In Sales, Ranging From 6, $ 5 Million In 2018, $ 9 Million In 2019, And $ 15 Million In 2020.
The Economic Crisis Caused By The Current Pandemic, Caused Not Only A Change In The Minds Of Consumers Globally, But Also A Transformation In Terms Of Entrepreneurship. All These Factors, Associated With The Prevailing Situation For Centuries In Latin America, Strengthened Hinode’s Presence In This Region; Specifically In Colombia.
A Gender Policy
Another Decisive Factor In The Consolidation Of Its Businesses In Colombia Has Been The Gender Policy In Favor Of Women, Carried Out.
Through The Perlas Program, Created And Led By Crisciane Rodrigues, President Of The Leadership Committee At Grupo Hinode, The Company Seeks To Promote Leadership And Female Empowerment Among Its Employees And Not Only Within The Business But Also In Other Areas Of Life And Personal Development Of Them.
Future Projects
The Expectation For This 2021 Is To Take The Participation Of The International Market Up To 35%. However, By 2030, The MLM Is A Bit More Ambitious; Plans To Open New Markets In Another 30 Countries And Thus Achieve A 50% Growth In International Sales.
