AdvoCare International, LLC held a “Keep the Beat Challenge” to inspire its staff, distributors, and consumers to get more exercise and improve their heart health. The group as a whole tracked about 500,000 minutes of workouts.
“We knew a group workout challenge would be a fun way to promote heart-healthy exercise,” said Patrick Wright, CEO, AdvoCare International, LLC. “Improving overall heart health and performing at the highest level are two key objectives for AdvoCare, and we knew a group workout challenge would be a fun way to encourage heart-healthy exercise,” said Patrick Wright, CEO, AdvoCare International, LLC.
“We were so amazed by how easily we met the initial 100,000-minute target that we had to increase it to 500,000 minutes. I was thrilled that our team not only beat the new target but also moved closer to our overall long-term health objectives.”
Participants were entered into sweepstakes each time they turned in their workout minutes, resulting in over 9,300 sweepstakes entries. Michelle Kurtz won a Peloton and a one-year Peloton App Subscription for the Grand Prize Winner. A $50 AdvoCareApparel.com gift card and an AdvoCare 24-Day JumpStart package were among the ten additional prizes given to qualifiers.
