SeneGence has announced a new relationship with Miss USA, becoming the new official presenting sponsor of Miss USA and Miss Teen USA. At the company’s annual event, the collaboration was announced.
SeneGence Founder and CEO Joni Rogers-Kante remarked, “Many years ago, I participated in a Miss USA event selling LipSense to their participants.” “I never would have guessed SeneGence would be a sponsor of the prestigious Miss USA Pageant at the time. Miss USA and SeneGence are two organizations that are passionately committed to women’s progress and empowerment, and we are thrilled to be working together.”
The collaboration will feature cosmetics exclusivity, a unique LipSense line for Miss USA and Miss Teen USA, prizes, and more. SeneGence will also have exclusive television coverage, which will include SeneGence advertisements, a backstage LipSense lounge, and SeneGence cosmetics being worn by competitors and celebrities.
#SashesandSeneGence may be used to track the partnership’s progress.