Nu Skin is empowering entrepreneurs around the world to sell products and services using their mobile devices—and reach new clients with novel digital tools—in an increasingly digital environment, thanks to its dynamic affiliate opportunity platform.
As a direct selling leader, Nu Skin began by having sales representatives share and advocate the company’s beauty and health products to customers face-to-face. Nu Skin is empowering sales leaders to become “modern entrepreneurs” by allowing them to connect with customers using its latest digital platform, VERA (demonstrated in the video below), as well as other tools like My Site and Product Offer, thanks to the abundance of social media platforms available today.
Nu Skin’s President and CEO-elect, Ryan Napierski, says, “We’re committed to providing our affiliates with the support and tools they need to maximize customer engagement and elevate the product experience as we expand our world-class beauty and wellness products delivered through our affiliate opportunity platform. Affiliates will be able to leverage the power of their brands and relationships to give real product recommendations and personalized client engagement via social media with the help of digital platforms like VERA and My Site.”
VERA is the first of its type in terms of skin consultation technology. It assists Nu Skin’s sales representatives in recommending a customized skincare program depending on their customers’ needs. It captures a person’s photo using AI to diagnose skin issues, based on data-driven insights regarding their lifestyle. The information is then used by a sophisticated algorithm to assist clients in better understand their skin’s needs and identify the finest products.
Nu Skin’s virtual SEA L!VE Digital 4-day event, which runs from now through August 8th, is teaching aspiring entrepreneurs about these digital technologies.
