Rodan + Fields, LLC, a renowned skincare company with a direct selling business model and an Independent Consultant Community, has announced the addition of new leadership talent to its organization.
The Company is happy to welcome Laura Beitler as Chief Global Sales Officer (CGSO) and Elana Gold as Chief Marketing Officer, as part of a renewed focus on step-changing their direct selling business (CMO). Rodan + Fields’ reinvigorated dedication to double down on their origins as a direct sellers and pursue their life-changing goal throughout the world is reflected in these leadership moves.
Laura Beitler is a direct sales veteran with more than two decades of experience in the channel at Rodan + Fields. Ms. Beitler has worked with Mary Kay for the past 20 years, starting in the legal department and working her way up to Associate General Counsel. She moved to the sales side of the business because of her industry knowledge and enthusiasm for supporting and assisting field leader success.
She most recently worked for Mary Kay as the Head of U.S. Sales and Marketing. Ms. Beitler is the Chief Global Sales Officer for Rodan + Fields, and she is in charge of the company’s Global Sales Organization as well as the business of the brand’s Independent Consultant salesforce. She will oversee the activities of Business Development, Field Operations, Field Marketing, and Communications, as well as Recognition and Learning and Development. Ms. Beitler graduated from Texas Tech University with a JD and an MBA.
“There has never been a more critical moment for Laura and Elana, two trailblazers in their own right, to join Rodan + Fields as we grow into a top direct selling business known industry-wide for our community, goods, and people,” says Rodan.
Dimitri Haloulos, Chief Executive Officer (CEO) and President stated.
“It is obvious that their leadership, enthusiasm, and experience arrive at a critical juncture in our Company’s history, allowing us to integrate our Consultant Community, direct selling business model, and product innovation in a more powerful way as we enter our next phase of growth.”
As we set new goals and achieve new heights, our united leadership team provides the industry experience, skill, and enthusiasm that will be crucial. I am privileged to work alongside such a strong leadership team, as well as our Consultant Community and Home Office Team. We can influence more lives if we work together.”
About Rodan + Fields
Dr. Katie Rodan and Dr. Kathy Fields, both Stanford-trained dermatologists, created Rodan + Fields in 2002 intending to offer dermatology-inspired skincare and an entrepreneurial opportunity to impact lives. Rodan + Fields is proud of its regimen-based skincare and award-winning innovation, robust direct selling business model, and worldwide Independent Consultant network, as the #1 Premium Skincare Brand in the United States for the fifth consecutive year, from 2016 to 2020.