The OPTAVIA app has been launched by Medifast, the parent company of the direct selling business OPTAVIA. Clients will have access to their order history, autoship data, account information, Lean & Green recipes, and more through this digital tool. The software, which was released earlier this month, has almost 150,000 downloads.
Medifast has opened a new office in Lehi, Utah to house experienced experts in digital analytics, engineering, user experience, and other areas as part of its investment in digital infrastructure. This new section will be tasked with improving digital goods and processes, as well as gaining data insights to drive future designs. One of the first digital experience products produced by the office is the OPTAVIA app.
“We’re giving Coaches the tools they need to successfully assist their clients as we continue to develop and extend our products via the use of new technologies,” said Dan Chard, Chairman and Chief Executive Officer of Medifast. “We are dedicated to creating digital solutions that make it simpler for Coaches to help their clients and for Clients to adopt healthy behaviors so that we can influence more lives in the end.”
Clients should be able to use the new software to supplement the work they’re currently doing with their coach’s supervision and make healthy behaviors simpler to adopt.
Nicholas Johnson, President, Coach and Client Experience, said, “We’re dedicated to providing an iterative digital experience to our OPTAVIA Community and, above all, an unparalleled Coach and Client experience.” “Every day, our independent Coaches fuel our goal, and we’re committed to providing tools that help our community become more productive, efficient, and successful via the use of technology.”
OPTAVIA Connect, a new app for OPTAVIA Coaches, is in the works and should be ready by the end of the year.